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I expect there are an infinite number of uses for this app. I initially expected it to be useful in drafting story arcs, but within a few weeks I was relying on it for a number of other tasks as well. Character sketches, scene outlines, storyboards … This app is so versatile and easy to use that it’s now among my three favorite writing-related apps. My favorite features include the ability to save “note styles,” and to import images, but it does so much more. It allows me to manipulate text far more than should be expected from an idea-drafting tool. It lets me choose from a variety of fonts, text sizes and text colors. I can place text in any of several different bubble shapes with different background colors and border colors. this app lets me align, distribute, group and connect elements in ways so many ways … this app is everything I never before realized I needed. I’ve been using it for more than a year, and I can honestly say that I hope there never comes a time when I’ll have to write without it.

This is app can do absolutely anything you want it to when it comes to planning, organizing, managing, and innovating. Anything. Many people will at first simply see at as a another mind-mapping tool. However, these people would be missing out on what is arguably the most useful business tool that exists (excluding process automation tools, of course—but those are no fun to talk about). My favorite way to use this app is as a high-level dashboard that contains every idea, concept, and visual graphic related to my current project(s). I like to be able to open one window and simply sit back at the start of my workday and glance over and be reminded of everything I’m working on. In addition to serving as a “digital bulletin board”, I can also add text/paragraphs and link descriptions to objects and form relationships among everything on the page—images, ideas, current projects, future projects, priorities, to-do lists, etc. In addition, it’s great for mocking up landing pages and web pages. Finally, the lack of structure is what makes this app so great. Unlike other mind mapping tools, you can continuously add to a mind map (or dashboard in my case) for an infinite amount of time. Every day you can add something new to it and it’s easy to move everything around so that it continues to make sense. This app could seriously be sold for a lot more money…so you might as well get it now while it’s so cheap.

I’ve been using it for an hour. Well worth the purchase! Bravo! I have a new productivity tool! Thank you! Pros: simple. Cons: I need more time with the program for Cons. I already see some things I want (or maybe I just haven’t figured them out yet): I’d like some built-in backgrounds. Specifically, that grungy looking graph paper they show in the screenshots. And what’s going on with how the background texture, desktop area, and zoom work together? My background texture is tiled over a massive desktop area (would be nice if I had the option to not tile), but when I center my stuff in the desktop area, and then zoom in and out, the zoom goes to the upper right corner instead of my stuff in the center?

If you need/ want ease of seeing a flow of text blocks and annotations of topic sentences for developing a large piece of writing, this is a good answer. It’s an old school interface, and it colorwheel's for 5 or 10 seconds when I save to iCloud. But I can get a “big picture” view of my work in progress, and it reduces the conceptual fatigue of re reading the whole text I'm working on when it runs to tens of thousands of words. Totally agree with the review that describes it as superb for developing ideas that begin with little immediate inherent structure.