Shein (Pronounced ‘Shee-in’) is an incredibly popular Chinese online fast fashion e-commerce brand. If you want to get the best of fashion, check out these Shein statistics and see that it’s totally worth your time.
Founded in 2008, they have grown to become a sheer force to reckon with in the fashion industry.
This is due to the sheer magnitude of fashion clothing they offer on their platform and the outrageously low prices these amazing fashion clothing come in.
Second only to Amazon, Shein boasts as the second largest fashion retail online store in the United States of America.
They own about 28% of the market share and are currently ranked 24th in the global market.
In October 2020, Shein grew so big that it was quoted the largest Online-Only fashion store after making $10 billion in sales.
Shein Statistics: Number of Downloads and Rankings
Shein surpassed Amazon in Application downloads on the 17th of May 2021 with over 100 million downloads, showing how intentional they were.
They’ve recorded over 3 million overwhelmingly positive reviews. This shows how much users love and enjoy the platform.
On Shein, user experience is seamless and engaging, and it records over 13 million clothing options and 6 million entries daily.
There is so much to choose from and they all come at incredibly affordable prices.
These prices range from as little as 50 cents to $20, and you are guaranteed a great variety of options at even greater affordability.
Shein records an average of 49million website searches daily and over 210 website visits.
Many people are interested in the app as it ranks #2 fast online fashion store in the world.
Shein Statistics: Growth and Users
We can see massive growth in Shein over the last decade since its inception in 2008. Let’s look at the Shein statistics on growth and users so far.
It first started as a form of drop-shipping company. They contracted 3rd party wholesalers to make affordable designs and then ship to foreign countries.
Shein expanded into a full online retail store in 2014 after acquiring online retail giant Romwe and has since recorded a 100% increase in sales for 7 consecutive years.
From 2.8 million users in 2017, Shein reached a record high of 43.7 million users at the end of 2021.
It continues to grow ever so massively as e-commerce and online shopping saw an explosion in patronage from the 2020 covid-19 pandemic era.
Shein User Demographic
The founder of Shein, Chris Xu is an online sales and SEO specialist and originally founded Shein with this in mind.
The marketing model for Shein was 90% online with very few walk-in stores and as such employed great use of social media and influencers.
They had great success with Tik-Tok where they got most of their success and sales revenue especially working with influencers on such platforms.
Their demographic consists of predominantly young people. These include teens and young adults who have great interest in keeping up with the latest fashion trends while also saving great cost.
Like a match made in heaven, Shein showed great understanding of their target demographic and intended audience. They always make their brand to satisfy these customers.
Thus, their success is not much of a surprise, as they are greatly loved by youths. These youths find that the app satisfies their desire to be up to date with latest fashion trends, enjoy varieties, while saving great costs.
Shein Valuation, Revenue and Profitability
Shein has proved to be an extremely profitable company since it’s inception.
From a $5million valuation in 2013, it managed to raise another $47million in 2015, it exploded to about $612million in 2016.
Shein continues to grow exponentially, recording its biggest growth between 2019 to 2021 as a result of the pandemic effect.
During this period, it grew from $3.5billion to $15.7billion, a whooping 398% increase.
Not many companies can boast such numbers and profitability.
Shein Executive Team
Shein was founded by Chris Xu in 2008, who majored in online marketing and SEO.
He was born in the Chinese province of Shandong. He graduated from Qingdao University of Science and Technology in 2007.
Later on, he moved to Nanjing to work for an integrated marketing consulting company, Nanjing Aodao Information Technology Co, in 2008, where he specialized in SEO.
He learnt about the commercial value of selling Chinese goods to international markets at a markup.
After this,he left the company and began working on building an online retail store for cheap items with two co-founders.
Other executive members of the shein team include;
#1. Molly Mao (Chief Marketing Officer)
#2 . Quist Huang (Director, Employee Experience Platform)
#3. Willy Huo (Country Head ANZ & Canada)
#4. Ted Wang (Head of Payment)
#5. Leigh Gui (CFO)
#6. Xu Hao (CTO)
#7. Liu Ling (Middle East Marketing and Sales Director)
#8. Ren Xiaoqing (Supply Chain Lead)
#9. Yuwei Wang (Head of Sub-Brand)
Shein Special Perks and Beauty
SHEIN prides itself on offering on-trend styles catering to both young women and teens, that won’t damage your budget.
They have the belief that everyone should be able to enjoy fashion at affordable costs and go out of their way to make sure that the latest fashion trend is made available on their platform.
They also offer a wide variety of styles, from casual wear, corporate wear, sports wear and even beach wears. If it is fashionable, you will find it.
With presence in over 20 countries, they also ship to over 150 countries worldwide, so no matter where you are, you can get some ‘SHEIN’ (Sorry, Dad Joke)
They only get fashion designs from very creative designers who send their designs over to their manufacturing plants.
Then, the designs are put together by state-of-the-art machines who emphasize accuracy and precision in output.
The finished outfits and styles are then taken pictures of by professional photographers from various angles.
This enables the end user to get an accurate view of the style and what it is supposed to look like when worn, before a purchase decision is being made.
Quality control measures are rigorously applied to the outfits to make sure they are up to standard before being packaged and shipped, so they can arrive to the customers in perfect condition.
Finally, they have a very active and human-centric customer service/support system to attend to any of your inquiries, with multiple language options too for optimum diversity and inclusiveness.
Conclusion
From these Shein statistics, it is obvious that this brand has been at the forefront of helping young people look their best at insanely great prices.
They destroyed the notion that you can only be fashionable if you’re rich. So, looking to look your best without breaking your bank? You should definitely try SHEIN.
