Taco Bell Statistics (2025) - Users, Revenue, Facts
Published Taco Bell on 2025-03-22
Download the official Taco Bell® app and your taste buds will officially thank
you. Earn points on every qualifying order and reward yourself with free food.
Published Taco Bell on 2025-03-22
Introduction:
At Taco Bell, we've had innovation on our mind since Glen Bell opened the first restaurant in 1962 in Downey, California. Always hungry for Más, we've grown to be a culture-centric, lifestyle brand that provides craveable, affordable Mexican-inspired food. As a subsidiary of Yum! Brands, Inc., we are the nation's leading Mexican-inspired quick service restaurant (QSR). Taco Bell consists of more than 350 franchise organizations with over 210,000 team members who serve more than 42 million customers each week through 7,000+ restaurants across the nation, as well as through our mobile, desktop and delivery ordering services. We have over 350 restaurants overseas with plans to add 2,000 more restaurants internationally within the next decade. We also provide educational opportunities and serve the community through our nonprofit organization, the Taco Bell® Foundation™, and connect fans with their passions through programs such as the Live Más Scholarship program. In 2016, we were named as one of Fast Company's Top 10 Most Innovative Companies in the World. We're striving for Más.
Key Facts:
- Parent Company Launch date: March 21, 1962; 60 years ago (1962-03-21)Downey, California
- Product Launch: 1962
- Founder: Glen Bell
- Estimated Monthly Visitors: 10m-50m
- Telephone number: (949) 863-3915
- Domain name: tacobell.com
- Owner: Taco Bell
- Company Type: Subsidiary
- Country of operation: Worldwide
- Number of Location: 7,072 (2018)
total Visits
10,000
pages Per Visit
1.2
avg Visit Duration
1:00 mins
bounce Rate
70%
Monthly Traffic
Top Marketing Channels
App Stores Details
Google PlayStore
- Downloads: 10M+
- Content Rating: Everyone
- Support Email: DigitalSupport@tacobell.com
- Price: Free
About: With the Taco Bell App, you can order and pay ahead, skip our line, get access to new deals and offers, and more. App Features include: REDEEM REWARDS & OFFERS - Get exclusive rewards and offers only available on the app. EARN POINTS - Make your tacos count with our new beta rewards program. Download the Taco Bell app to start collecting points and earning rewards
Apple AppStore
- Content Rating: 4+
- Developer Website: http://www.tacobell.com
- Price: Free
- Category: Food & Drink
- Average Rating: 4.67678
- No. of times Rated: 1,132,281
- App Updated On: 2025-03-22
- iOS version required: 12.4
About: Download the official Taco Bell® app and your taste buds will officially thank you. Earn points on every qualifying order and reward yourself with free food. Gain access to exclusives only available on the app. Order tacos for delivery or pickup. Features Include: 1
App User Experience
Negative
85.1%
Positive
32.7%
Neutral
17.8%
Key People:
Founder: Glen Bell
Leadership:
Julie Felss Masino(Brand President)Liz Williams(International President)
Number of Taco Bell Employees
Verified: How many employees does Taco Bell have? The number of Taco Bell employees is
Taco Bell Revenue
Verified: $1.988 billion (2015)
Company Financials:
- Type: Publicly traded Subsidiary
- StockExchange Details:
- Operating Income:
- Net Income:
- Total Assets:
- Total Equity:
Company Headquarters:
- Headquarters: 1 Glen Bell Way,Irvine, California, U.S. (2009–present)
- Latitude: 33.6778137
- Longitude: -117.8262682
Industries Taco Bell Operates In
As a growing company, Taco Bell operates at the intersection of multiple industries and verticals. Here they are:
- Restaurants
- Fast-food
- Mexican
- Restaurants
- Tex-mex
All Products by Taco Bell
The following products have been released by Taco Bell, the parent company of Taco Bell to varying degrees of success:
- Tacos
- Burritos
- Tex-Mex cuisine
Technology Stack
The following are the key website technologies Taco Bell uses to run it's website (tacobell.com) and power it's business:
The technologies mentioned above fall into the categories below and show the industries Taco Bell is most interested in: They are
