Booking.com user stats

Booking.com Statistics (2023) - Users, Revenue, Facts


Published on 2022-10-12

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Introduction:

Booking. com is a Dutch online travel agency for lodging reservations & other travel products, and a subsidiary of Booking Holdings.
The site is available in 43 languages.
It is headquartered in Amsterdam.

buuteeq was acquired by Booking.com, a division of the Priceline Group, in summer of 2014, and now operates as part of the BookingSuite division of Booking.com. buuteeq built a innovative and marketing leading marketing automation platform for the hotel industry. It's cloud-based SaaS services included website management, SEO and SEM traffic tools, booking engines for direct hotel reservations, and an integrated analytics and content management suite. For more information visit http://suite.booking.com to learn more about BookingSuite from Booking.com


   


Key Facts:

  • Parent Company Launch date: 1996; 26 years ago (1996)
  • Product Launch: 2010
  • Founder: Jay S. Walker
  • Estimated Monthly Visitors: over-1b
  • Telephone number:
  • Domain name: booking.com
  • Owner: Booking Holdings Inc.
  • Company Type: Public company
  • Country of operation: Worldwide

total Visits
647,380,000
pages Per Visit
8.44
avg Visit Duration
8:78 mins
bounce Rate
32.39%

Monthly Traffic


Traffic by month

Top Marketing Channels

Direct Traffic
47.9%

Search Traffic
36.9%

Referral Traffic
10.7%

Email Traffic
2.1%


Booking.com Usage by Country


United States
10.2%

Italy
8.4%

Germany
8.0%

United Kingdom
7.8%

France
7.4%


App Stores Details



Google PlayStore


    About: Save on your next trip with the Booking.com app! Find great hotel or apartment deals and book in just a few minutes. You can also book flights, rental cars, and more through the app. - Book your whole trip in one app (accommodations, flights, car rentals, taxis and more) - Stay flexible with free cancellation (available at most properties) - 24/7 customer service in more than 40 languages - No booking or credit card fees - Chat directly with your property in the app - Enjoy mobile-only discounts - Use filters to easily find the perfect place out of millions of available accommodations (hotels


  • Downloads: 100M+

  • Content Rating: Everyone

  • Support Email: customer.service@booking.com

  • Price: Free
  • Category: Travel & Local
  • Average Rating: 4.7
  • No. of times Rated: 2,924,564
  • App Updated On: Jun 7, 2022
  • Android version required: VARY


Apple AppStore


    About:


  • Content Rating: 4+

  • Developer Website: http://www.booking.com/apps.html?source=appstore

  • Price: Free

  • Category: Travel
  • Average Rating: 4.78953
  • No. of times Rated: 818,571
  • App Updated On: 2022-10-12
  • iOS version required: 12.3

App User Experience


Positive
96.9%

Negative
85.7%

Neutral
82.7%

~ from Justuseapp.com NLP analysis of 818,571 combined app ratings.

Key People:

Founder: Jay S. Walker

Leadership:
Glenn D. Fogel (Director and CEO) David I. Goulden (CFO) Peter J. Millones
Jr.(General Counsel) Paulo Pisano (CHRO)

Number of Booking Holdings Inc. Employees

Verified: How many employees does Booking Holdings Inc. have? The number of Booking Holdings Inc. employees is 19,400 (2020)


Booking Holdings Inc. Revenue

Verified: US$6.79 billion (2020)

Company Financials:
  • Type: Publicly traded Public company
  • StockExchange Details: , Nasdaq: BKNG, NASDAQ-100 component, S&P 100 component, S&P 500 component
  • Operating Income: US$631 million (2020)
  • Net Income: US$59 million (2020)
  • Total Assets: US$21.874 billion (2020)
  • Total Equity: US$5.933 billion (2019)


Company Headquarters:


  • Headquarters: Norwalk, Connecticut, U.S.
  • Latitude: 47.6038321
  • Longitude: -122.3300624

Industries Booking.com Operates In


As a growing company, Booking.com operates at the intersection of multiple industries and verticals. Here they are:

  1. Travel Technology
  2. Computer-software
  3. Consumer-internet
  4. Digital-marketing
  5. E-commerce
  6. Facebook-applications
  7. Graphic-design
  8. Hospitality
  9. Hotel-marketing
  10. Hotels
  11. Information-technology
  12. Internet
  13. Internet-marketing
  14. Marketing
  15. Mobile-optimized-websites
  16. Online-marketing
  17. Online-travel
  18. Professional-services
  19. Saas
  20. Tourism
  21. Travel
  22. Utility-computing
  23. Web-design
  24. Website-design

All Products by Booking Holdings Inc.


The following products have been released by Booking Holdings Inc., the parent company of Booking.com to varying degrees of success:

  1. Booking.com Priceline.com Agoda.com Kayak.com Cheapflights Rentalcars.com momondo Mundi OpenTable

Technology Stack


The following are the key website technologies Booking.com uses to run it's website (booking.com) and power it's business:

  1. Criteo
  2. Google Tag Manager
  3. Jquery
  4. Lodash
  5. Nginx
  6. Tealium

The technologies mentioned above fall into the categories below and show the industries Booking.com is most interested in: They are Advertising, Javascript Library, Retargeting, Tag Management, Web Server,



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