The company's review system's reliability has also been affected by the submission of fake reviews by external users, such as false positive reviews submitted by a company to promote its own business or false negative reviews submitted about competing businesses – a practice sometimes known as "astroturfing", which the company has tried to combat in various ways.
Over 50% of the company's audience has an annual household income of more than $100,000. The company has been accused of using unfair practices to raise revenue from the businesses that are reviewed on its site – e. g. , by presenting more negative review information for companies that do not purchase its advertising services or by prominently featuring advertisements of the competitors of such non-paying companies or conversely by excluding negative reviews from companies' overall rating on the basis that the reviews "are not currently recommended".
Yelp, Inc. is an American company that develops the Yelp. com website and the Yelp mobile app, which publish crowd-sourced reviews about businesses.
Yelp connects people with great local businesses. Our users have contributed approximately 142 million cumulative reviews of almost every type of local business, from restaurants, boutiques and salons to dentists, mechanics, plumbers and more. These reviews are written by people using Yelp to share their everyday local business experiences, giving voice to consumers and bringing "word of mouth" online.
- Parent Company Launch date: October 2004; 17 years ago (2004-10)
- Product Launch: 2004
- Founder: Jeremy StoppelmanRussel Simmons
- Estimated Monthly Visitors: over-1b
- Telephone number: (415) 908-3801
- Domain name: yelp.com
- Owner: Yelp, Inc.Yelp.com
- Company Type: PublicLocal online reviews
- Country of operation: Worldwide