Last Updated by The Nielsen Company on 2025-07-24
What is Nielsen Consumers?
The app provides an overview of the commercial landscape and consumer preferences in Germany, Austria, and Switzerland. It includes data on consumer shopping behavior, confidence, attitude towards store brands, and e-commerce. The app also covers retail trends in food retailing, drugstores, and food and nearfood trends. Additionally, it provides information on advertising spendings by media, industries, and businesses in Germany, Switzerland, and worldwide. The app is regularly updated with data and offers a zooming functionality for charts and tables.
1. Learn how many billion euros were spent by consumers in Germany, in Austria and in Switzerland for fast moving consumer goods in retail stores during the last years.
2. Our data also shows how the different industries invested gross advertising spendings of several billion euros in Germany and in Switzerland.
3. Nielsen annually publishes an overview of the commercial landscape and consumer preferences in Germany, Austria and Switzerland.
4. This data is supplemented by advertising spendings in Germany and Switzerland.
5. The data base is Nielsen's household- and retail panel data as well as a series of Nielsen studies, depending on the country.
6. Germany, Austria and Switzerland in one app.
7. Food retailing & the advertising industry as compact as never before.
8. Stay always up-to-date via push-messages.
9. Explore in which stores and why.
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Or follow the guide below to use on PC:
Select Windows version:
Install Nielsen Consumers app on your Windows in 4 steps below:
Download a Compatible APK for PC
| Download | Developer | Rating | Current version |
|---|---|---|---|
| Get APK for PC → | The Nielsen Company | 1 | 2.0.4 |
Get Nielsen Consumers on Apple macOS
| Download | Developer | Reviews | Rating |
|---|---|---|---|
| Get Free on Mac | The Nielsen Company | 0 | 1 |
Download on Android: Download Android
- Charts and tables with zooming functionality
- Regular updates of data
- Covers three countries in one app
- Easy data sharing
- Available in German and English
- Favorites list for easy access to frequently used data
- Provides information on consumer behavior, retail trends, and advertising spendings in Germany, Austria, Switzerland, and worldwide.
- Offers insights into Nielsen Micro Regions and Nielsen Areas.
- Includes data from Nielsen's household and retail panel data and a series of Nielsen studies.
- Push notifications to stay up-to-date with the latest data.
- Terms of Use and Privacy Notice are linked in the store and must be accepted before downloading the app.
PC Apps 
