ECOLABEL GUIDE -PC用

1. Ecolabel Guide is developed to help consumers make sustainable choice of products based on the information that stands behind the label and to recognize ecolabels from another labels.

2. In the Ecolabel Guide app, we have put the world practice of environmental certification in different fields into a simple tool, which will empower consumer to choose sustainable products and be aware of “greenwashing”.

3. To simplify the process, the environmental labels are classified into groups according to the scope of criteria they cover and whether or not the independent assessment took place before the label was placed on the package.

4. The app comprises database of the most popular “eco”, “organic” and other environmental and social labels one can find on the products all around the globe.

5. This might mean that this label is not in our database yet, and by taking the picture, you help us to investigate the new label and improve Ecolabel Guide.

6. According to the EU consumer market study of 2014, 70 % of the non-food products assessed have one or more explicit environmental claims.

7. Every time we go shopping, we can see that many food and non-food products are claimed to be “green”, ‘eco-friendly” or “organic”, and have labels that look very much like ecolabels.

8. To deal with this problem, common rules on environmental certification have been developing in the world for the last 20 years, such as the ISO 14020 series or international organic regulations.

9. The project was launched in 2016 under the name of Ecopolka (Ecoshelve – transliteration from Russian) and continuously changes and expands to create a worldwide database of reliable ecolabels.

10. In different regions, the regulations on green claims differ – some of them are more rigorous, others leave much space for unverified self-declarations.

11. The app is developed as a part of the project “Greener retail and IT for sustainable consumption” co-funded by the Nordic Council of Ministers.