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1. To disseminate News with unmatched credibility and balance, devoid of any sensationalism or slander that will one day empower the Tamil speaking community world over to take decisions that will change the societies, cities, states, political territories and nations they live in.

2. Started with a desire to provide unmatched credibility to the ‘Fourth Pillar of our Society’, Sathiyam Media Vision strives to empower all its employees with complete independence in their responsibilities so that the news they collect is broadcast with complete honesty and transparency.

3. We, as a company have passion to reach out to the Tamil speaking population world over with the honest and responsible presentation of news and current affairs that reflects the true spirit of journalism and reported with authenticity, clarity and definitive conviction.

4. All the broadcasts of Sathiyam Television will express news in a manner that is true, integral, understandable and devoid of sensationalism or slander of any kind.

5. Sathiyam Television’s motto is to establish the media standard of speaking the whole truth and nothing but the truth, while leaving the rest to the informed decision of the people.

6. All broadcasts of Sathiyam Television have a singular focus of arming the viewer with the truth that would empower them to make a decision by themselves.

7. We believe that a decision made by individuals in the society who have access to information that is truthful and unbiased has the potential to impact and change the society at large.

8. This change, we believe in turn will prepare our Nation to face hard realities and motivate its citizens to operate based on their individual choices that have been made on the basis of truthful information.

9. Sathiyam Television is a part of Sathiyam Media Vision Private Limited and has its Registered Office at Royapuram, Chennai.

10. To strive to provide a platform for the deprived sections of society, to express the issues that affect them and report the changes thus effected.

11. “Yes as Yes and No as No” – There is always a quest by the human mind to know the wholesome truth.