Introduction:
ASOS originally stood for AsSeenOnScreen with the tagline "Buy what you see on film and TV" because it exclusively sold imitations of clothing from those mediums (for example, Brad Pitt's red leather jacket from the 1999 film Fight Club).
The Danish company Bestseller A/S, owned by the business magnate Anders Holch Povlsen, is ASOS' largest stakeholder, with a 26% share.
The website sells over 850 brands as well as its own range of clothing and accessories, and ships to all 196 countries from fulfilment centres in the UK, USA and Europe.
At ASOS our 2,000+ employees are immersed in the creative worlds, live on their mobiles and have a truly entrepreneurial attitude. As a company, we're not trying to mimic or profit from youth culture – we are part of that culture. There's nothing that excites us more than finding talent, fuelling it, then letting it fly. Whether it's developing the careers of our staff or investing in a new tech platform, we love knowing that we truly keep fashion moving forward. We're always looking for great people to join us – people who are as passionate as we are and, just as importantly, embrace change and innovation. As a place where fashion and technology make perfect partners, we have a real sense of excitement about the future and the possibilities it can bring. If you can imagine yourself in an environment that inspires and empowers and you embody our values of being Authentic, Brave and Creative, this could be the place for you.
Key Facts:
- Parent Company Launch date: 3 June 2000; 21 years ago (2000-06-03)
- Product Launch: 1999
- Founder: Nick RobertsonAndrew Regan Quentin Griffiths Deborah Thorpe
- Estimated Monthly Visitors: over-1b
- Telephone number:
- Domain name: asos.com
- Owner: ASOS plc
- Company Type: Public
- Country of operation: Worldwide
- public-company