ASOS user stats

ASOS Statistics (2024) - Users, Revenue, Facts


Published on 2024-03-22

The ASOS app is home to more than 850 brands, over 85,000 products, free
shipping and return options. We empower fashion-loving 20-somethings all over
the world to be whoever they want to be.

Introduction:

ASOS originally stood for AsSeenOnScreen with the tagline "Buy what you see on film and TV" because it exclusively sold imitations of clothing from those mediums (for example, Brad Pitt's red leather jacket from the 1999 film Fight Club).
The Danish company Bestseller A/S, owned by the business magnate Anders Holch Povlsen, is ASOS' largest stakeholder, with a 26% share.
The website sells over 850 brands as well as its own range of clothing and accessories, and ships to all 196 countries from fulfilment centres in the UK, USA and Europe.

At ASOS our 2,000+ employees are immersed in the creative worlds, live on their mobiles and have a truly entrepreneurial attitude. As a company, we're not trying to mimic or profit from youth culture – we are part of that culture. There's nothing that excites us more than finding talent, fuelling it, then letting it fly. Whether it's developing the careers of our staff or investing in a new tech platform, we love knowing that we truly keep fashion moving forward. We're always looking for great people to join us – people who are as passionate as we are and, just as importantly, embrace change and innovation. As a place where fashion and technology make perfect partners, we have a real sense of excitement about the future and the possibilities it can bring.  If you can imagine yourself in an environment that inspires and empowers and you embody our values of being Authentic, Brave and Creative, this could be the place for you.


   


Key Facts:

  • Parent Company Launch date: 3 June 2000; 21 years ago (2000-06-03)
  • Product Launch: 1999
  • Founder: Nick RobertsonAndrew Regan Quentin Griffiths Deborah Thorpe
  • Estimated Monthly Visitors: over-1b
  • Telephone number:
  • Domain name: asos.com
  • Owner: ASOS plc
  • Company Type: Public
  • Country of operation: Worldwide
  • public-company

total Visits
63,066,000
pages Per Visit
9.32
avg Visit Duration
6:65 mins
bounce Rate
36.31%

Monthly Traffic


Traffic by month

Top Marketing Channels

Direct Traffic
48.8%

Search Traffic
40.4%

Social Traffic
3.9%

Paid Traffic
3.2%


ASOS Usage by Country


United Kingdom
27.9%

United States
20.9%

France
6.3%

Australia
6.2%

Germany
5.6%


App Stores Details



Google PlayStore


    About: Here’s the situation: fresh pieces dropping daily, exclusive ranges you can't get anywhere else and new brands being added all the time – plus free delivery and returns. Wherever and whoever you are, exploring your style never felt so good. With the ASOS app for Android, you can: - FIND & SAVE WHAT YOU WANT You can still shop every piece you'll find on ASOS. Search by type, size, brand, price and color, or browse and buy our trend and occasion edits


  • Downloads: 10M+

  • Content Rating: Everyone

  • Support Email: androiddev@asos.com

  • Price: Free
  • Category: Shopping
  • Average Rating: 4.7
  • No. of times Rated: 426,022
  • App Updated On: Jun 7, 2022
  • Android version required: 5.0


Apple AppStore


    About:


  • Content Rating: 4+

  • Developer Website: https://www.asos.com/

  • Price: Free

  • Category: Shopping
  • Average Rating: 4.85593
  • No. of times Rated: 460,446
  • App Updated On: 2024-03-22
  • iOS version required: 11.4

App User Experience


Negative
78.2%

Positive
35.9%

Neutral
14.0%

~ from Justuseapp.com NLP analysis of 460,446 combined app ratings.

Key People:

Founder: Nick RobertsonAndrew Regan Quentin Griffiths Deborah Thorpe

Leadership:
Ian Dyson (Chair)
Nick Beighton (former CEO)
Anders Holch Povlsen (26.41% stake)

Number of ASOS plc Employees

Verified: How many employees does ASOS plc have? The number of ASOS plc employees is 3,017 (2021)


ASOS plc Revenue

Verified: £3,910.5 million (2021)

Company Financials:
  • Type: Publicly traded Public
  • StockExchange Details: LSE: ASC
  • Operating Income: £190.1 million (2021)
  • Net Income: £128.4 million (2021)
  • Total Assets:
  • Total Equity:


Company Headquarters:


  • Headquarters: London, England, UK
  • Latitude: 51.5073219
  • Longitude: -0.1276474

Industries ASOS Operates In


As a growing company, ASOS operates at the intersection of multiple industries and verticals. Here they are:

  1. Clothing Industry
  2. Online Shopping
  3. Beauty
  4. Ecommerce
  5. Eretail
  6. Fashion
  7. International
  8. Internet
  9. Online-shopping
  10. Retail
  11. Technology

All Products by ASOS plc


The following products have been released by ASOS plc, the parent company of ASOS to varying degrees of success:

  1. Clothes
  2. Shoes
  3. Accessories
  4. Beauty

ASOS plc subsidiaries


Here are all other subsidiaries of ASOS plc we could uncover:

  1. ASOS.com Limited
  2. Topshop
  3. Topman
  4. Miss Selfridge

Technology Stack


The following are the key website technologies ASOS uses to run it's website (asos.com) and power it's business:

  1. Akamai
  2. Criteo
  3. Facebook Social Plugins
  4. Google Analytics
  5. Google Tag Manager
  6. Jquery
  7. New Relic
  8. React
  9. Segment
  10. Signal

The technologies mentioned above fall into the categories below and show the industries ASOS is most interested in: They are Advertising, Advertising Analytics, Analytics, Application Performance, Cdn, Javascript Framework, Javascript Library, Retargeting, Social Widget, Tag Management,



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