Victoria’s Secret user stats

Victoria’s Secret Statistics (2025) - Users, Revenue, Facts


Published on 2024-10-09

Welcome to the Victoria's Secret app. Our shopping app is your destination for
discovering new trends, instant favorites, and so much more.

Introduction:


Victoria's Secret is an iconic specialty retail brand that needs no introduction. Our name is equivalent to all things feminine and sexy including our intimate apparel, fashion-inspired collections, sleepwear, prestige fragrances, beauty products, celebrated supermodels and a world-famous runway show. Sexy and sophisticated, powerful and dominant, known and desired around the world – this is Victoria's Secret. THE BUSINESS OF IMPROVING LIVES. Part of the L Brands family, working for Victoria's Secret means sharing a vision of being the best in the world and living our values – four core principles that have guided and shaped our company since 1963: THE CUSTOMER RULES– Everything we do must begin and end with an insatiable drive to anticipate and fulfill our customers' desires. PASSION LEADS TO SUCCESS- We pursue excellence because we are emotionally, intellectually and spiritually engaged in our work ... and that makes our talents formidable and our results extraordinary. INCLUSION MAKES US STRONGER– We cherish our diversity because embracing others' thoughts, experiences, hopes and dreams makes our own more complete and connects us to our customers. IT MATTERS HOW WE PLAY THE GAME– and putting it into action every day, individually and collectively, to be sources of good for our communities … here and around the world. We strive to win – to win as a business, win for our associates, and to delight our customers. And in all we do, we lead with our values: working considerately, in ways that improve the lives we touch. *NET SALES as of Jan. 30th, 2016* STORES: $2,047.2 (millions) DIRECT: $567.1 (millions)


   


Key Facts:

  • Parent Company Launch date: June 12, 1977; 44 years ago (1977-06-12)Stanford Shopping Center, Palo Alto, California, U.S.
  • Product Launch: 1977
  • Founder: Roy RaymondGaye Raymond
  • Estimated Monthly Visitors: 100m-500m
  • Telephone number: (614) 415-7000
  • Domain name: victoriassecret.com
  • Owner: Victoria's Secret & Co.
  • Company Type: Public company
  • Country of operation: Worldwide
  • Number of Location: 1,070 (2020)775 (by 2021)

total Visits
29,489,000
pages Per Visit
5.93
avg Visit Duration
4:83 mins
bounce Rate
43.36%

Monthly Traffic


Traffic by month

Top Marketing Channels

Search Traffic
48.4%

Direct Traffic
42.1%

Paid Traffic
2.9%

Social Traffic
2.7%


Victoria’s Secret Usage by Country


United States
80.6%

Canada
4.5%

France
1.1%

Mexico
1.0%

Australia
0.9%


App Stores Details



Google PlayStore


    About: Welcome to the Victoria’s Secret app, your on-the-go destination for the world’s most famous bras, panties, lingerie, sportswear, swimsuits, beauty, accessories and more. Don’t miss the latest from our signature collections and designer picks from brands we love —like Leonisa, Bluebella and For Love & Lemons and discover new swimwear from VS, Beach Riot, Baobab, Vitamin A, and Frankie’s Bikinis. PERFECT GIFTS FOR HER Find exactly what she wants for every special occasion and holiday with our beauty, accessory, pajama, and loungewear collections. GET INSIDE ACCESS & VIP D


  • Downloads: 5M+

  • Content Rating: Everyone

  • Support Email: customercare@victoriassecret.com

  • Price: Free


Apple AppStore


    About: Welcome to the Victoria's Secret app. Our shopping app is your destination for discovering new trends, instant favorites, and so much more. Enjoy all the benefits and perks, plus app exclusives for Victoria Secret Credit Card members. It's the easiest place to manage your account and get the most out of your member experience. Explore limited offers you won't want to miss here, starting with a single-use promo code for a free panty when you sign up


  • Content Rating: 12+

  • Developer Website: http://www.victoriassecret.com

  • Price: Free

  • Category: Shopping
  • Average Rating: 4.81768
  • No. of times Rated: 151,677
  • App Updated On: 2024-10-09
  • iOS version required: 12.0

App User Experience


Negative
91.0%

Positive
41.9%

Neutral
33.0%

~ from Justuseapp.com NLP analysis of 151,677 combined app ratings.

Key People:

Founder: Roy RaymondGaye Raymond

Leadership:
Martin Waters (CEO 2021)

Number of Victoria's Secret & Co. Employees

Verified: How many employees does Victoria's Secret & Co. have? The number of Victoria's Secret & Co. employees is


Victoria's Secret & Co. Revenue

Verified: US$11.84 billion (2021)

Company Financials:
  • Type: Publicly traded Public company
  • StockExchange Details: , NYSE: VSCO, S&P 400 component
  • Operating Income: US$1.58 billion (2021)
  • Net Income: US$844 million (2021)
  • Total Assets: US$11.57 billion (2021)
  • Total Equity: –US$662 million (2021)


Company Headquarters:


  • Headquarters: Reynoldsburg, Ohio, U.S.
  • Latitude: 39.9547861
  • Longitude: -82.8121191

Industries Victoria’s Secret Operates In


As a growing company, Victoria’s Secret operates at the intersection of multiple industries and verticals. Here they are:

  1. Apparel
  2. Accessories
  3. Fashion
  4. Lingerie
  5. Miscellaneous-retail
  6. Retail
  7. Shopping
  8. Womens-clothing

All Products by Victoria's Secret & Co.


The following products have been released by Victoria's Secret & Co., the parent company of Victoria’s Secret to varying degrees of success:

  1. Underwear
  2. Lingerie
  3. Cosmetics

Technology Stack


The following are the key website technologies Victoria’s Secret uses to run it's website (victoriassecret.com) and power it's business:

  1. Amazon Cloudfront
  2. Amazon Ecs
  3. Amazon S3
  4. Apache
  5. Azure Cdn
  6. Nginx
  7. React
  8. Tealium
  9. Webpack

The technologies mentioned above fall into the categories below and show the industries Victoria’s Secret is most interested in: They are Cdn, Iaas, Javascript Bundler, Javascript Framework, Tag Management, Web Server,



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